Privacy Statement

1. Our Commitment to Privacy

1.1 Your privacy on the Internet is of utmost importance to us. Because we collect certain types of information about the users of this Site ("Site") and its services, we feel you should fully understand the conditions of our collection and use of such information. This privacy policy ("Privacy Policy") discloses what information we collect, how we use it, and how to correct or change it. By using this Site, you consent to our collection and use of your personal information as described in this Privacy Policy. We reserve the right to change this Privacy Policy, along with any related procedures, at any time, without prior notice. We suggest that you review this Privacy Policy from time to time in order to be informed of any and all revisions to this Privacy Policy.

1.2 This Privacy Policy answers the following questions:

  • What information do we collect, what are the purposes for which we collect this information, and how is it used? How do we disclose information collected?
  • What security measures do we have in place to protect information we collect?
  • How do you correct and/or update the information we collect?
  • How do you "opt out" from allowing your information to be used by us for certain purposes?
  • What are cookies, and how do we use them?
  • What are my rights as a California resident? How are you able to contact us?

1.3 If you have any questions regarding this Privacy Policy, the practices of this Site, or your dealings with us, please contact our Webmaster at, or by calling us at 858-342-5495 (and mention that you have a privacy policy issue related to the dentedego™ website. The Webmaster is our designated privacy policy consultant. The Webmaster monitors compliance with all international and domestic privacy regulations.

2. Information We Collect and How it is Used, and Purposes for Collecting of Information

2.1 We collect the following information from you: (a) information you explicitly provide to us by completing any submission, registration or account form(s) on or through this Site, including your name, email and mail addresses, and credit card information, and (b) information that is automatically collected by us when you visit this Site. We use this information for our own internal purposes, which are more fully explained below. We do not share your information with any other parties, unless it is necessary to do so in order to comply with state and federal laws, or to fulfill our obligations arising from this Site. For the purposes of this Privacy Policy, the term "other parties" shall include Bradley Evarts, any affiliate of dentedego™, including, without limitation, its parent, subsidiaries, predecessors or successors in interest, assigns or any entity merged into or with dentedego™ and his authorized representatives and consultants who assist in supporting the Website.

2.2 If you subscribe to our email alerts or blogs, we ask for contact information (such as your name, email address and demographic information, if and when requested). We use this information in the same manner as we use your collected information during the account process and otherwise in this Site. Recipients of our email alerts and users of our blog can unsubscribe using the instructions at the end of the email alerts or on this Site.

3. Information You Explicitly Provide

Creating an Account. Visitors to this Site may create an account with us by completing and submitting a short registration form on this Site which requires them to fill out certain information about themselves. Through this process, we collect your contact information (like your telephone number and physical and/or e-mail addresses) and a user chosen password. The contact information we collect is used for our own internal tracking purposes-identification, service selection and evaluation. We also use this contact information from time to time to send you email alerts and other materials about dentedego™ including information related to this Site and the Content updates. We also retain certain portions of your contact information for our internal records. If you wish, when you create an account you may elect not to receive future mailings of our email alerts or other materials. In addition, at any time after creating an account with us you may ask us not to send you any further information about dentedego™ or this Site. See "How to Opt Out" below.

4. Information We Automatically Collect

IP Addresses. When you connect to the Internet, your computer has a unique identification code called a "MAC ADDRESS". You also have an "IP address". Depending on the way you access the Internet, you may also have a different IP address each time you connect, or your IP address may be the same each time, or it may not be a unique IP address - you may share the IP address with others using your router. We log the IP addresses of users who visit this Site. We use your IP address for system administration purposes, such as to help diagnose problems with our server. In addition, we may use your IP address to help identify you and to gather broad demographic information about you and the rest of the users who visit this Site.

5. Disclosure and Use of Collected Information

5.1 Generally. We may provide aggregate information about visitors to this Site and our customers, sales, Site traffic patterns and related Site information to our affiliates, including without limitation our parent, subsidiaries, predecessors, successors and assigns or any entity merged into or with dentedego™.

5.2 Legally Compelled Disclosure of Information. We may disclose any and all information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or if disclosure is necessary to protect our legal rights.

5.3 Use of Information. We use collected information for many purposes, including, but not limited to administering and improving this Site, diagnosing problems with our systems, developing new ideas and services, and communicating with you. We do not share your personally identifiable information (including any information gathered through the account registration process such as name, email address) with other, third party companies for their commercial or marketing use without your consent. We do share non-personally-identifiable information (such as anonymous user usage date, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties to assist them in understanding the usage patterns for certain Content, services, advertisements, promotions and/or functionality on this Site.

6. Our Security Measures

We take reasonable security measures in order to protect the loss, misuse and alteration of the information we collect from you. If you wish, you may contact the Webmaster to find out more about the security measures we have implemented.

7. How to Correct Your Information

You have the ability to correct or change any information which you have previously provided to us by sending email to or by calling us at 858-342-5495 (and mention that you have an information correction issue related to the™ website). You may change this information at any time and as often as necessary.

8. How to Opt Out

You have the opportunity to opt out of receiving further communications from us at the time you register an account this Site. Alternatively, if you initially decide to receive information from us but at a later date wish to remove your information from our database, you can do so by sending an email to or by calling us at 858-342-5495 (and mention that you have an opt-out request related to the dentedego™ website).

9. What Are Cookies and How Do We Use Cookies?

9.1 "Cookies" are a feature of web browser software that allows web servers to recognize the computer used to access a Site. They are small pieces of data that are stored by a user's web browser on the user's hard drive. Information gathered through cookies and web server logs may include information such as the date and time of visits, the pages viewed, time spent at this Site, and the websites visited just before and just after this Site. Cookies can remember what information a user accesses on one web page to simplify subsequent interactions with that Site by the same user or to use the information to streamline the user's transactions on related web pages. This makes it easier for a user to move from web page to web page and to complete commercial transactions over the Internet. Cookies should make your online experience easier and more personalized.

9.2 We use Site browser software tools such as cookies and web server logs to gather information about this Site's users' browsing activities in order to constantly improve this Site and better serve our users of this Site. This information helps us to design and arrange our web pages in the most user-friendly manner and to continually improve this Site to better meet the needs of our users and prospective users. We do not use these technologies to capture your individual e-mail address or any personally identifying information about you although they do permit us to send focused online banner advertisements or other such responses to you.

9.3 If you have turned off all cookies, you will still be able to access all of the areas on this Site, but be advised, certain features will not be available if cookies are turned off.

10. Linked Websites and Advertisers

10.1 This Site may contain links to other websites, as well as advertisements from companies with their own websites. We also allow other companies, called third-party ad servers or ad networks, to serve advertisements within this Site. These third-party ad servers or ad networks use technology to send, directly to your browser, the advertisements and links that appear on this Site. They automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript, or Web Beacons) to measure the effectiveness of their advertisements and to personalize the advertising content you see. We do not provide any personally identifiable information to these third-party ad servers or ad networks without your consent. However, please note that if an advertiser asks us to show an advertisement to a certain audience segment (for example, women ages 18-25 who have viewed certain channels of content) and you respond to that advertisement, the advertiser or ad-server may conclude that you fit the description of the audience they are trying to reach. The advertiser may also use information regarding your use of this Site (but not any personally identifiable information), such as the number of times you viewed an ad, to determine which ads to deliver to you.

10.2 The websites may not have privacy policies, and we are not responsible for the privacy practices or the content of such websites. If you have any questions about how these other websites use your information, you should contact them directly.

11. California Privacy Rights

California Civil Code Section 1798.83 permits those customers that are California residents to request certain information regarding our disclosure of your personal information to other parties for their direct marketing purposes. To make such a request, please send an email to

12. Employees, Access, Training and Expectations

Our corporate values, ethical standards, policies and practices are committed to the protection of customer information. In general, our business practices limit employee access to confidential information and limit the use and disclosure of such information to authorized persons and processes.

13. Merger, Sale or Change in Control

In the event that dentedego™ is acquired by or merged with a third party entity, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from you as part of such merger, acquisition, sale, or other change of control.

14. Changes

In the future, we may make changes to this Privacy Policy. The revised Privacy Policy will be displayed via a link on this Site so that you will know what types of information we gather and the categories of other parties with whom we may share the information.

Last Updated

This Privacy Policy was last updated in November, 2010.

© 2009 dentedego, LP,LLC. All rights are reserved.